Media Production and Leadership Major, B.S.

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Department of Journalism and Media Production

College of Letters, Arts and Sciences

Available Program Format(s): In-Person

About the Program

Students pursuing the B.S. degree in Media Production and Leadership are exposed to a variety of methods for leading others towards implementing media technology ethically, to better communicate with audiences. Today, professional communicators who want to change corporate culture and society using information and entertainment need to rely on a team of technical experts in writing; audio and video production; and web design to maximize the effectiveness and results of media related projects. The Media Production and Leadership degree teaches students to engage in this growing field and become effective leaders.

Students in all JMP programs are expected to demonstrate common industry standards such as active participation, professional conduct, academic integrity, and adherence to deadlines.

Student Outcomes

Apply industry standard pre-production, production and post-production processes  
Develop successful strategies for delivering content to an audience 
Analyze ethical and legal considerations in media production 
Define and articulate complex technical details of a media production to a broad audience 
Evaluate media productions for measures of success and areas to improve

General Degree Requirements

To earn a degree, students must satisfy all requirements in each of the four areas below, in addition to their individual major requirements.

Program Requirements

A total of 120 semester hours are required for graduation.
A grade of C- or better is required for each course in this program to count toward the bachelor’s degree. Students should note that programs differ in the minimum grade required.

General Studies Requirements: 33 credits

Students should consult the General Studies Requirements for a list of courses that fulfill the General Studies Requirements for degree completion.

Written Communication (6 credits)
Oral Communication (3 credits)
Quantitative Literacy (3 credits)
Arts and Humanities (6 credits)
Historical (3 credits)
Natural and Physical Sciences (6 credits)
Social and Behavioral Sciences (6 credits)
Global Diversity (0 or 3 credits**)

** Students will fulfill the global diversity requirement by taking an approved course within one of the following categories: arts and humanities; historical; natural and physical sciences; or social and behavioral sciences.

Ethnic Studies & Social Justice Requirement: 0 or 3 credits

Students should consult the Ethnic Studies & Social Justice Graduation Requirement for a list of courses that fulfill the ESSJ Requirement for degree completion.
Many programs include courses that meet this requirement. Students should consult with their advisor to determine what program courses may fulfill this requirement.

Department Core: 12 credits

All Journalism and Media Production majors begin with the following courses:

JMP 1100 - Journalism Fundamentals Credits: 3
JMP 1450 - Media Literacy Credits: 3
JMP 2430 - Introduction to Media Production Credits: 3
JMP 2435 - Multimedia Writing and Production Credits: 3

Media Production and Leadership Courses: 24 credits

All Media Production and Leadership majors take the following courses:

JMP 2450 - Basic Media Production and Leadership Credits: 3
JMP 3470 - Writing for Interactive Media Credits: 3
JMP 3540 - Mobile and Social Media Communication Credits: 3
JMP 3550 - Data Visualization and Presentation Credits: 3
JMP 3590 - Streaming Media Technologies Credits: 3
JMP 3625 - UX and UI: The User Experience Credits: 3
JMP 3780 - Communication Law Credits: 3
JMP 4450 - Advanced Media Production and Leadership Credits: 3

Major Electives: 3 credits

Students complete the major with three credit hours of electives. Any JMP course is an acceptable elective, but the following list is particularly suited to the degree.

JMP 2400 - Basic Video Editing Credits: 3
JMP 2420 - Basic Video Production Credits: 3
JMP 2460 - Raster Graphics Credits: 3
JMP 2465 - Vector Graphics Credits: 3
JMP 2480 - Introduction to Animation Credits: 3
JMP 2800 - Introduction to Audio Production Credits: 3
JMP 3485 - Motion Graphics I Credits: 3
JMP 3630 - Producing Digital Documents Credits: 3

Senior Experience: 3 credits

Students finish the degree with the approved Senior Experience course.

JMP 4790 - Senior Seminar Credits: 3

Summary of Requirements

General Studies Requirements	33 credits
ESSJ Requirement	0-3 credits
Department Core	12 credits
Major Requirements	24 credits
Major Electives	3 credits
Senior Experience	3 credits
Unrestricted Electives	42-45 credits
Total for the Media Production and Leadership Major, B.S.	120 credits

Required courses for the major may also count for General Studies and ESSJ requirements, so the total credits listed may be greater than the number required to complete the degree. Therefore, it is important that you work with your advisor to make sure you are meeting requirements for your degree.