Marketing

Marketing Degree Program

The Marketing program prepares students for career opportunities in such dynamic areas as sales management, distribution, advertising, marketing research, retailing, and marketing management.

Mission:

Students—Strive to give our students a first rate education in marketing and business communication (that compares favorably to other business programs in the U.S.). To enhance their respect for and excitement for learning that is consistent with the objectives of the School of Business and Metropolitan State College of Denver.

Research/Publication—Maintain a research/publication record that is consistent with curricular needs, technological advancements and meets the challenges of globalization while allowing us to contribute to the knowledge-base of our discipline.

Service—Actively participate in various School of Business and MSCD committee activities, regional and national professional organizations and provide our services and expertise to the Denver and regional business community.

In addition to the department’s well-rounded selection of courses, the curriculum offers students a combination of conceptual and applied learning experiences. Through the development of marketing plans, advertising campaigns and marketing research studies, students have the opportunity to work with Denver-area businesses on current marketing issues and problems. Students are also exposed to a variety of marketing speakers from the business community. Internship positions are available for marketing students through the Cooperative Education Office.

Marketing careers are challenging and rewarding in a field requiring an in-depth knowledge of products, services and modern information technology. Marketing is a people-oriented profession encompassing both for-profit companies and non-profit organizations. Since today’s competition is creating a greater demand for marketing and promotional efforts, the growth rate of the field is expected to increase in the future. People who are successful in marketing are creative, highly motivated, flexible, and decisive. They also possess the ability to communicate persuasively both in speaking and writing.

Students majoring in marketing and interested in pursuing an International Business concentration should see an advisor.