MKT 3750 - Ethnic Representations in Marketing

Credits: 3

Prerequisite(s): Junior or Senior Standing

Description: In this course, students examine key constructs and theories that allow them to critically explore how ethnically and racially marginalized groups in the U.S. have faced issues of racism and white supremacy, including inaccurate portrayal in marketing media in support of institutionalized systems of power, privilege, and oppression. Students learn to assess racial projects in consumer markets to determine when these offer meaningful changes to racial oppression. Lastly, students challenge existing power structures and stereotypes in the marketing industry by creating informed marketing plans that authentically, accurately, and positively reflect segments in their diversity.

University Requirement(s): Ethnic Studies & Social Justice